A Weight Loss Coach for Women over 40, I can tell you this with absolute certainty: what you think directly impacts how you feel, and how you feel drives your actions. So if you’re a woman in your 40s, 50s, or beyond and you’re struggling to lose weight, it’s most likely not your willpower, your metabolism, or your schedule—it’s most likely how you think about food and eating.
I talk to so many women who are ready to make a change. They want to lose weight, feel better, and take bacAs k control of their bodies.
But when we dig deeper, what we uncover is a set of beliefs that are quietly sabotaging their progress.
Let me share some real “before” thoughts my clients have had:
- “I don’t believe I can really lose the weight.”
- “Losing weight is hard.”
- “It’s easy for everyone else, just not me.”
- “I can’t control myself.”
- “I have a commitment problem.”
- “I HAVE to have something sweet after dinner.”
Sound familiar?
If you’re nodding your head, you’re not alone. But here’s the problem with these thoughts:
None of them are true.
But if you tell this to yourself over and over again it FEELS like it’s true and therefore becomes your reality.
These are the beliefs that steal your joy of walking into a store and knowing everything on the rack will look amazing on you.
This is why you must change these self-sabotaging thoughts to thoughts that empower you and serve you.
What You Focus on Expands
Here’s what I want you to know: your thoughts create your results.
If you’re always thinking about how much you want the chocolate, how hard it is to stay on track, or how you “just can’t commit,” then that’s exactly what will play out in your actions—and ultimately your results.
As a Weight Loss Coach for Women over 40, I help my clients shine a light on these invisible thoughts. Because once you’re aware of them, you can change them. And when you change your thoughts, your actions follow.
So let’s take a moment and reflect. What are some of the thoughts you have when it comes to food, your body, or losing weight?
Now ask yourself: Are these thoughts empowering me—or are they keeping me stuck?
Your Brain Believes What You Say to it the Most
Here’s something a lot of people don’t realize: your brain isn’t wired for change—it’s wired for comfort and survival.
So when you try to shift your eating habits or start a new plan, your brain throws out thoughts like:
- “This is too hard.”
- “I’ve never been able to stick with it before.”
- “I’ll never get the weight off.”
It’s not because you’re lazy or broken—it’s just your brain doing its job. But again, those thoughts aren’t facts. And you can choose to think something different.
As a Weight Loss Coach for Women over 40, one of the most powerful things I teach my clients is how to retrain their thoughts. We do this through mindset work, coaching, and building daily habits that reinforce a new belief system.
New Thoughts, New Results
What if instead of saying, “I can’t control myself,” you said:
- “I am learning to trust myself around food.”
- “I’m building new habits that support my goals.”
- “I care more about how I feel tomorrow than how this cookie tastes right now.”
These thoughts shift your identity—from someone who’s struggling to someone who’s growing.
And this isn’t just mindset fluff. It’s real, practical neuroscience. Your brain believes what you tell it most often. So the more you practice empowering thoughts, the more natural they become.
The Power of Coaching
You might be thinking, “Okay Lisa, this sounds great, but I’ve tried to change my mindset before and it didn’t stick.”
That’s where coaching comes in.
A Weight Loss Coach for Women over 40 doesn’t just give you a meal plan and send you on your way. I work with you to identify the patterns that are holding you back, and then we work together to shift them—step by step.
I help you:
- Recognize the false thoughts that are sabotaging your progress
- Rewire your mindset to support your goals
- Stay accountable and consistent even when life gets busy
- Build a new relationship with food that includes satisfaction AND success
And yes—we talk about nutrition and movement too. But your mindset is the foundation. Without it, nothing else sticks.
You Are Capable of Change
If you’ve been struggling for years, you might think it’s just “too late” to change. But I want you to hear me loud and clear:
You are not too old. You are not too far gone. You are not broken.
You just need the right support and the right tools. And that’s what I’m here for.
As a Weight Loss Coach for Women over 40, I’ve helped hundreds of women release the mental and emotional weight they’ve been carrying for decades—so they could finally let go of the physical weight, too.
You don’t need another diet. You need a mindset shift.
You need someone who understands what it’s like to be in your shoes—and knows how to get you to the other side.
Let’s Get You Unstuck
If you’re ready to finally break free from the negative thoughts that are keeping you stuck, let’s talk.
You don’t have to figure this out alone. I’ll help you create a personalized path forward so you can feel empowered, in control, and confident in your body again.
Book your free call today and let’s talk about how I can help you transform your mindset, your habits, and your life.
You absolutely can do this—and I’m here to show you how.
