Getting Rid of the "Food Noise" - Lisa Goldberg Nutrition

Getting Rid of the “Food Noise”

Food noise

Do you struggle with Food Noise?

It’s a real thing for anyone who has struggled with their weight.

So, what exactly is food noise?

It’s those consuming thoughts in your head about food.

At breakfast you are thinking about what you are going to have for lunch and dinner.

Between breakfast and lunch your thoughts go to worrying about “What if I get hungry?”

You are full after dinner but your brain still automatically goes to “What can I have for dessert or a snack?”

While you’re eating you are feeling guilty about eating because, deep down, you know you are not even hungry.

Why does Food Noise happen?

Food noise happens because your brain has been wired to think those thoughts in this same way for so long. It’s how you programmed yourself. It’s your habit loop.

This is why working on changing your mind while you work on changing your body is essential. It’s your old thoughts and behaviors that really need to change when it comes to losing weight and sustaining the loss.

Interestingly, studies have shown that for those taking the drug Ozempic, that these ‘food noise’ thoughts tend to subside while on the drug.

People began to notice that they no longer had all of the ‘food noise’ while they were taking the weekly injections.

But not surprisingly, as soon as they stopped taking the drug the food noise and the pounds came back.

A study published in the Journal of Diabetes, Obesity and Metabolism found that one year after withdrawal of once-weekly subcutaneous semaglutide 2.4 mg and lifestyle intervention, participants regained two-thirds of their prior weight loss, with similar changes in cardiometabolic variables.

While Ozempic/Semaglutide seems like the answers to everyone’s prayers, the bottom line is you still need to focus on changing your mindset and re-wiring your brain so that you can change the habits and behaviors that sabotage you over and over again when it comes to your weight.

After all of my personal experience with mindset change and research about neuroplasticity of the brain, I know I am right about this when it comes to making long-term change. If you think about it logically…doesn’t this make complete sense to you too?

If you are already on Ozempic or thinking about taking the drug, I want to be clear: Though I don’t think it’s an ideal way to lose weight, I am not putting it down. Ozempic will help you lose the weight, but changing your self-sabotaging thoughts and behaviors is what will help you keep it off.

Having worked for over two decades with people who struggle with food and weight, I understand the desperation to lose weight and the desire to feel better about yourself ASAP.

The bottom line… the evidence shows, that the best way to keep the weight off that you lose is to change your sabotaging behaviors and your relationship with food …and more importantly, your relationship with yourself.

If you are finally ready to learn how to stop the food noise and lose weight for good, schedule a call with me here.

About Lisa Goldberg Nutrition

Lisa Goldberg is a nutritionist and weight-loss coach with a master’s degree in Clinical Nutrition from NYU. Since 2001, she has helped clients focus on mindset, mindful eating, and habit change to achieve lasting weight loss. She is a Certified Dietitian/Nutritionist in New York, a Certified Weight Loss Expert, and trained in Adult Weight Management. Lisa is also the author of Food Fight!! Winning the Battle with Food and Eating to Achieve Sustainable Weight Loss, It is available on Amazon.

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